If your business does not have a website OR if your website is out of date and not producing a consistent stream of business leads, it is important you read this article. Finding a professional Lansing web design company can be easy if you know what to look for.
Your Lansing business can benefit from web design in several different ways than just being a placeholder of facts. With the internet being the primary source of information, not being accessible to internet users is a loss of profits, exposure, branding and so much more. A web site is a portal between your business and customers’ homes. With mobile devices in our pockets and purses, customers are also connected instantly to the World Wide Web faster than ever before in search of information and products. By employing a Lansing website design firm, you can effectively harness all of these benefits if they are built upon properly.
Websites are the first step in any internet marketing company as they act as the landing page for your targeted traffic. Once that traffic finds your business, your website goes to work pushing those customers through your sales funnel. If they trust you and feel you are professional, they will opt in to your offer, purchase your product and tell others about their experience. This is why it is crucial to have an updated website that is current on design trends and information. A website MUST be user friendly, professional and highly optimized.
If a visitor doesn’t feel trust and professionalism from your Lansing business website, it could lead to click backs and losing a lead forever. With a good website, that answers immediate qualms and a sense of repertoire, it can capture their interest and increase their time on the page. An overwhelming amount of survey respondents directly linked their choice to do business or buy a product, by the appearance, design and other functionality of a business’ website.
There are so many ways to generate leads from people using the internet in Lansing. You could push traffic to your website through paid advertising. This is abbreviated as PPC or pay-per-click. The percentage of Lansing website visitors that become customers is known as the conversion rate. With proper web design a visitor who has found your site through a PPC ad will more likely become a paying customer. Therefore the better the web design the better the conversion rate, and even the smallest optimizations and changes from industry standards can be critical.
You can also make your website work on auto-pilot once it is developed and launched, by utilizing search engine optimization, abbreviated as SEO. In the SEO process you find out what Lansing residents are searching for. You look for keywords that imply someone is searching the internet for a place to spend money like “Lansing dentist.” Someone who would search for this term is likely going to spend money at a dentist. Once your website is in front of people searching for the keywords you want, your website will have a constant flow of leads. Once again the web design comes into play for converting. Once the visitors find your site, the web design makes or breaks your business.
Another way to generate leads is to take advantage of social media. Use sites like Facebook and Twitter to create a community and interact with the Lansing people who you want as customers. Use these avenues to show the community of Lansing your website. Since so many people use these social media sites you can push loads of targeted traffic to your website through them. The web design of your site once again acts as your sales (or in some cases pre sales) pitch. Remember to think of it as the portal between your business and the customer’s home. All social networks can be directly connected to your website, offering instant connectivity and sharing.
Having a website for your business gives you the opportunity to stand out among the competition. Hiring a web design Lansing agency that has experience in more than just web design can be even better if you are looking to set it up for marketing. It is your chance to build and promote your brand. Show the Lansing public your logo, share your tagline, explain what you do and tell them how you can help them. Create an emotion that a customer will relate to your brand and make the public remember you. All this is possible with proper web design.
Lansing web design can give your business a new life through a re-design or take it to the next level by beginning something entirely new. If you don’t have a website you should get one now, as it is going to be crucial to a business’ survival in the next three to five years. That is, if you are ready to handle more business and make more money.
No related posts.